With Drupal 7 we got a powerful tool called entities.
But a year later they still feel strange to many people. For example I did a session about entities and fields at Drupal Camp Essen, Germany and it showed only 10% of the audience really knew what entities are.
In this session we will talk about what entities are and should be used for. And I will show you how you can create new entities with the use of the ECK module.